TRECS Research Axis

The TRECS Research Group brings together members who are specialists in marketing, human resources, accounting, finance, and information systems. In the context of impact-driven research, the members of the research cluster aim to build fundamental and applied knowledge in the areas of prevention and the promotion of responsible behaviors, support for environmental, social, and digital transitions, governance, management, and responsible consumption. This includes an understanding of the experiences of the various stakeholders. The research conducted by the members of this research track operates at the individual level (consumers, users, employees, job applicants, patients, and healthcare professionals), the organizational level (public, private, and nonprofit organizations), and the societal level. A variety of approaches are employed, including experimentation, participatory research, and ethnography.

The leaders of the TRECS research area are Hamza Asshidi and Antoine Carton