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MARIE-CLAIRE WILHELM

Assistant Professor (Université Grenoble Alpes , and Grenoble INP)

TRECS Research Axis

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Contact Information

Address

IAE of Valence

Marie-claire.Wilhelm@univ-grenoble-alpes.fr

Consumer Behavior, Social and Societal Marketing, Responsible Behavior, Resistance and Reactance, Persuasive and Preventive Communication

Education

Academic Director of the M1 Marketing Program, Valence Campus

Resume

Sept. 15 Lecturer, Grenoble IAE (Valence campus) & CERAG

2014–2015 Temporary Teaching and Research Associate (A.T.E.R.), CERAG & Grenoble IAE

2011–2014 Ph.D. in Management Sciences – Specialization in Marketing
University of Grenoble (EDSG, CERAG laboratory)
Summa cum laude with honors from the jury – Nominated for the thesis prize

2010–2011 Research and Teaching Assistant at Grenoble Ecole de Management

2009–2010 Master’s 2 in Marketing Research –Grenoble IAE – Grade: Fairly Good

2006–2008 Marketing Manager, Fromageries de l’Étoile

2005–2006 Adjunct Instructor at Grenoble École de Management ( 24 HETD)

2005–2006 Product Manager, Keria

2001-2005 Product Manager, VICO (Intersnack France)

1997-2001 Graduate of AUDENCIA (ESC Nantes) – Specialization in Marketing

Publications

Published on 13, May 2024

Updated on 26 May 2026