ANTOINE CARTON

Business and Management Sciences
Marketing
Consumer and Buyer Behavior

Services Marketing

Marketing Studies

New Consumer Behaviors

Consumer Behavior

Qualitative Studies

• Since October 2024 – Associate Professor at the University of Grenoble-Alpes, Valence Institute of Technology (I.U.T.) in Marketing; affiliated with the CERAG laboratory.
• 2019–2024 – Associate Lecturer – PAST (Associate Professor on a Temporary Appointment) in the Department of Information and Communication at the University of Lille.
• 2012–2024 — Research Director (and Senior Partner) at Stratécom, a research and consulting firm in Lille.
• 2012–2019 - Adjunct Professor at IAE Lille – University of Lille
• (average annual course load of 150 hours).

• 2009–2012 — Project Manager for Social Innovation and Commerce at the PICOM Competitiveness Cluster for the Retail Industry

• 2008–2009 — Research Assistant at EDHEC, Marketing Department. Under the supervision of Prof. Lisa Peñaloza.
• 2003–2007—Research Fellow, then Temporary Teaching and Research Assistant (ATER) at the IAE in Lille—University of Lille

Jan. 2024 Ph.D. in Management Science, Marketing track, Université Paris-Est Créteil / Research Laboratory Management Research Institute - IRG
Topic: “From the Transmission of Consumption Practices to Co-production: A Study of Everyday Consumption Experiences.”
Advisor: Bertrand Urien, University Professor
Committee: Prof. Aurélie Kessous, Prof. Laure Ambroise; Prof. Amina Béji-Becheur; Prof. Maud Herbert; Professional Yann Dufresne; Catherien Maman, Associate Professor.
As part of the FNEGE / UPEC University doctoral program.

2003 Master's Degree in Management Sciences, Marketing track (with distinction), IAE Lille, University of Lille
Thesis Topic: “ The mediating role of situational involvement in the explanatory relationship between self-monitoring and opinion leadership: the case of socially desirable products  ” – Thesis Advisor: Prof. Oliviane Brodin

2002 Engineer – Master’s in Marketing – Sales (with distinction)
IAE Lille, University of Lille
Thesis Topic: “ The Role of Consumers’ Perceived Level of Dependence on a Service in the Development of a Relationship of Distrust Toward the Company: The Case of Dependence on Cell Phones ” – Thesis Advisor: Prof. Oliviane Brodin

Publication - Peer-reviewed scientific journals

Dupuis, J., Carton, A., & Saint Pol, S. (2019). The Role of Proximity in the Construction of Trust Registers: The Case of City Hall–Citizen Relationships. International Management, 23(3), 16–29.
Rank 2 (FNEGE ranking)

Ladwein, R., Carton, A., Sevin, E. (2009), “Transgenerational Capital: The Transmission of Consumption Practices from Mother to Daughter,” Research and Applications in Marketing, 24, 2, 1–27.

Rank 2 (FNEGE ranking)

Publications – Anthologies

Dupuis, J., Carton, A., & Saint-Pol, S. (2015), “Evaluating Public Services Based on User Satisfaction and Citizens’ Values: The Case of a Municipal Public Service Barometer”, Chapter 9, pp. 174–198 in The Management of Public Services, ed. François MEYSSONNIER, Presses Universitaires de Rennes.

Carton, A. (2007), Consumer Participation: Co-production, Definition, and Challenges, in F. Salerno and H. Colas (eds.), Marketing: Analyses and Perspectives, Entreprendre series, Paris, Vuibert, 297–314.

Communication – Peer-Reviewed Conferences and Symposia

Carton, A., & Urien, B. (2021), Client Work, Yes—But Under What Contract? An Exploration of the Nature of the Client’s Psychological Contract at Work in the Co-Production Relationship,19th Normandy Conference on Consumer Research, Caen.

Carton, A., & Urien, B. (2020), Toward a New Approach to Studying the Co-production Relationship Between the Customer and the Company: The Psychological Contract, paper accepted for the^36th International Congress of the French Marketing Association, Biarritz; working paper—congress canceled due to the COVID-19 lockdown.

Dupuis, J., Carton, A. (2016), The Role of Proximity in Building Trust: The Case of Town Hall–User–Citizen Relationships, 5th AIRMAP International Conference, Poitiers.

Dupuis, J., Carton, A., and Saint-Pol, S. (2014), Evaluating Public Services Based on User-Citizen Satisfaction and Values: The Case of a Municipal Public Service Barometer, 6th Nantes Conference on Management Control

Dupuis, J., Carton, A., Saint-Pol, S. (2014), Residents’ Expectations of Municipal Public Services: A Key to Analyzing Perceptions of Municipal Public Services, 3rd PILOTE Network Study Day, Aix-en-Provence, May 20–21, 2014, IMPGT

Carton A (2010), Commerce at Your Fingertips Thanks to Smartphone Capabilities, Roundtable Discussion —Etienne THIL Symposium, La Rochelle

Carton, A. (2008), “The Consumer’s Experience of Co-Production: The Case of Flat-Pack Furniture,” The 13th Burgundy Marketing Research Conference, November, University of Dijon.

Ladwein, R., Carton, A., and Sevin, E. (2007), Transgenerational Capital: A Dynamic Transmission of Consumption Practices Between Mother and Daughter, International Conference of the French Marketing Association, Aix-les-Bains, May–June.

Carton, A. (2006), “Co-production: Conceptualizing an Everyday Consumer Experience,” ^24th IAE Group Seminar, Paris.

Carton, A. (2004), “ : Consumer Participation in the Creation of the Product Offering: Co-production, a Defining Issue,” The 9th Burgundy Marketing Research Conference, November. Proceedings, pp. 78–96.

Organization of the 2011 Etienne THIL Symposium, National Archives of the World of Work, Roubaix / Chair of the Professional Review Committee.

Member of the think tank on the “Sharing Economy,” Interministerial Center for Foresight and Anticipation of Economic Change (PIPAME), under the direction of Jean-François CROLA – DGCIS (2010).

Member of the Board of Directors of IAE Lille from 2015 to 2019 – Ad Hoc Committee

Assistance with case design and literature review for the book Service Marketing, 2nd edition, Pearson, by Lapert D, Lovelock C, and Wirtz J (2005).

Elected member of the Lille – Economics and Management UMR 9221 Laboratory Council (2004–2007)