ELINE JONGMANS

Lessons

BUT (Bachelor of Technology) –^{Undergraduate} Level

• Innovation Management, L3 , IUT GEA (BUT3, work-study and distance learning) / 14 hours / Lectures and Tutorials (since 2023)
• Consumers & Market Research, 2nd Year , IUT GEA / 18 hours / Lectures & Tutorials (since 2022)
• Operational Marketing 2A , IUT GEA & EAD / 26 hours / Lectures & Tutorials (since 2022)
• Project (SAE – Learning and Assessment Situation ) GEMA 2A IUT GEA / 50 hours / “Entrepreneurship & CSR: Changing the World on Your Own Scale” – in partnership with a sponsor (Grenoble, Green Capital in 2022; Couvent des Minimes in 2023) (immersion, roundtable discussion, inspiration, creativity session, idea testing, implementation)
• Project (SAE) GEMA EAD 2A IUT GEA / 10 hours / “Passion & Entrepreneurship” (lecture, creativity workshop, and development of a business model for a business project)
• Project (SAE) GEMA 3A , IUT GEA / 59 hours / MAKER Program—from ideation to prototyping—in partnership with the MASTIC fab lab and the MACI (House of Creativity and Innovation—Design Hub) at UGA.

Master's Degree (Year² ) – IAE Grenoble – Graduate Program

• Online Experience Master 2 in Digital Marketing (IAE Grenoble) 3 hours

Doctoral School—^Graduate Program

• Quantitative Data Analysis with SPSS, College of Doctoral Schools (CED) / 12 hours / UGA doctoral students, since 2017

Academic Administration and Responsibility

TRAINING PROGRAM MANAGER

Since 2024 Year Coordinator for the BUT3 GEMA (Business Administration and Management) program, overseeing one group of 25 students in a work-study program.

Since 2021 Co-director of the GEMA (Business Management) track within the Bachelor of University Technology (BUT) program in the GEA department, overseeing two groups over two years of study (BUT2 in full-time study and BUT3 in a work-study program), with approximately 110 students.

2016–2022 Program Director for the Professional Bachelor’s Degree in Entrepreneurship, specializing in Very Small Business Development (LP TPE), in partnership with the Isère Chamber of Trades and Crafts (CMAI). The program is offered as a continuing education course (bringing together business owners, spouses who are business partners, and students on work-study contracts) with an enrollment of about fifteen students.

TRAINING

2023 Qualification to Supervise Research ( HDR) | UGA

Title of the HDR thesis : “The Complexity of Evaluating a New Multi-Attribute Product,” defended on July 3, 2023.     

2014 Ph.D. in Management Sciences ( specialization in marketing) | UGA

Thesis Title : “Consumers’ Bounded Rationality When Evaluating a Product with an Environmental Attribute: An Empirical Study of Biases Caused by the Number of Attributes and the Evaluation Method,” defended on October 7, 2014.                     

2010 Master's in Marketing – Marketing Research – IAE Grenoble – Grade: Good.

2008 Bachelor of Arts (Hons) English for International Business Communication (EIBC)– University of Wolverhampton – United Kingdom.

ACADEMIC BACKGROUND

2015 – present Assistant Professor (MCF) at the University of Grenoble-Alpes – IUT2, Department of GEA – CERAG Laboratory.

2014–2015 Temporary Teaching and Research Assistant at Grenoble INP.

2013–2014 Temporary Teaching and Research Assistant at the IAE in Grenoble.

2012 6-month research fellowship at McCombs School of Business in collaboration with Prof. Julie Irwin – University of Texas, Austin, USA.

2010–2013 Contractual doctoral student and instructor at the IAE in Grenoble.