LAURENCE CARSANA

Associate Professor (HDR) (Université Grenoble Alpes , and Grenoble INP)

TRECS Research Axis

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Contact Information

IAE of Valence

laurence.carsana@univ-grenoble-alpes.fr

Consumer behavior, branding, sponsorship

Deputy Director, Grenoble IAE, Valence Campus
Academic Director for the Master 2 in Marketing and Digital Communication

Published on 13, May 2024

Updated on 17, February 2026