AGNES HELME-GUIZON

Social Marketing 

My courses cover research methodology, digital marketing, AI, and ethics

• Introduction to Scientific Research (M2)
• Qualitative Research (M2)
• AI, Digital Marketing & Ethics (M2)

2023–24 CRCT, Visiting Researcher at Griffith University (Brisbane) & the University of Adelaide ( Adelaide), Australia

Since 2017 University Professor at Grenoble IAE-INP (UGA)

2000–2017 Associate Professor at Grenoble IAE (UGA)

2006 Qualification to Supervise Research – Supervisor: A. JOLIBERT (Full Professor, UGA)

1997–2000 Associate Professor at the Angers University Institute of Technology (IUT ) (Department of Transportation Technology), University of Angers

1997 Doctorate in Management Sciences – Paris-IX Dauphine University

1992–1995 Research Fellow and Teaching Assistant, Paris-IX Dauphine University

Current Commitments to the Community

• Co-holder of the TransformativeAI & Social Change (TrAISoc) Chair,MIAICluster, France 2030 (since 2025)

• Co-Director of the Matching Research Program (Collaboration Between Humans and Intelligent Systems) — PEPR eNSEMBLE (The Future of Digital Collaboration)ANRPIA France 2030 (since 2023)

• Co-founder and co-director oftheAFM’s Thematic InterestGroup (GIT) on Social Marketing and Behavioral Change (since 2024)

• Co-Director of Academic Programs for the M2 Le Quanti track : Research and Data Intelligence for Marketing – Grenoble IAE-INP, UGA (since 2021), in charge of the Advanced Research in Marketing

• Member of CERGA, the Ethics Committee of the University of Grenoble Alpes (since 2022)

• Elected member of the School Board of Grenoble IAE-INP, UGA(since 2021)

• Member of the HDR Committee of the Doctoral School of Management Sciences (EDSG), UGA (since 2016)

• Member of the Executive Board of labeX AlimXXIUGA(since 2024)  

• Member of the Executive Board of SFR Sign Nutrition UGA(since 2019) 

• Member of the Scientific Board of MIAI@Grenoble Alpes UGA(since 2020)

• Member ofthe Diversity & Inclusion Working Group atMIAI@Grenoble Alpes UGA(since 2021)

• Participation in theGrenoble-INPmentoring program (since 2024)

• Member of the COSE at the AURA Gerontology Center (since 2024)

• Member of individual thesis advisory committees, EDSG, UGA (since 2020)

• Member of the Editorial Board ofthe journal Recherche et Applications en Marketing (since 2008) and the journal Marketing Decisions (since 2017)

• Ad hoc reviewer for Journal of Consumer Marketing (since 2016), Journal of Advertising (since 2018), Journal of Marketing Management (since 2019), Revue Innovations (since 2021), Journal of Social Marketing (since 2022), Journal of International Marketing Trends (since 2022) 

• Regular contributor to the French Marketing Association (AFM) Conference, the AFM’s thematic days, the E. Thil Symposium, the EMAC’s annual conference EMAC, held in La Londe-les-Maures, fromInternational Marketing Trends, the American Marketing Society (AMS) and the ACR, theAFM Booster

• Member of the Scientific Committee for AFM-certified conferences: Digital Marketing (since 2017) and Brand Relationships in a Connected World (since 2018)

• Member of the French Marketing Association (AFM) since 1992

• Member of the American Marketing Association(since 2016), the Association for Advances in Consumer Research (since 2020), and the Society for Consumer Psychology (2021–2022)

• Member of the Institute of Social Marketing (since 2021)

• Member oftheAFM’s Marketing and Health Thematic InterestGroup (GIT) (since 2018)

• Member of the AFM Ethics and Professional Conduct Committee (since 2024)