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GILDAS BARBOT

Lecturer (Université Grenoble Alpes)

TERRES Research Axis

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Contact Information

Building: Valence IUT, Building A

Office: A017

Address

Valence University Institute of Technology (IUT)

gildas.barbot@univ-grenoble-alpes.fr

Social and Societal Marketing

Education

Fundamentals of Marketing and Consumer Behavior in the 1st year of the BUT program
Coordination of the Marketing SAE project in the 1st year of the BUT program (Market Research for United Cruiser)
Web Marketing (2nd year of the DUT)
Marketing and Digital Strategy (High School Diploma in E-Commerce and Digital Marketing)
Services Marketing (Professional Bachelor’s Degree in Insurance, Banking, and Finance)
Introduction to Marketing (2nd year of the DUT)
Web Marketing (Bachelor’s Degree in Management)

Resume

Deputy Director of the Valence IUT (2016–2021)
Program Director for the Professional Bachelor’s Degree in “Sales, Management, and Marketing in the Wine Industry” in 2018–2019, overseeing the transition of this program to a work-study format
Program Director for the Professional Bachelor’s Degree in “E-Commerce and Digital Marketing” (launching in September 2021)
Coordinator of the Valence IUT’s Pedagogical Days since 2016
Coordinator of the Valence IUT’s Business Days since 2015 (career panel discussions and internship speed-matching events)
DAPI (Directorate for Pedagogical Support and Innovation) liaison for the Valence IUT from 2019 to 2021, responsible for implementing tools to ensure educational continuity during the health crisis

Publications

Published on 23, May 2024

Updated on 17, February 2026