GILDAS BARBOT
Lecturer (Université Grenoble Alpes)
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TERRES Research Axis
Contact Information
Building: Valence IUT, Building A
Office: A017
Valence University Institute of Technology (IUT)
Research Topics
Social and Societal Marketing
Education
Fundamentals of Marketing and Consumer Behavior in the 1st year of the BUT program
Coordination of the Marketing SAE project in the 1st year of the BUT program (Market Research for United Cruiser)
Web Marketing (2nd year of the DUT)
Marketing and Digital Strategy (High School Diploma in E-Commerce and Digital Marketing)
Services Marketing (Professional Bachelor’s Degree in Insurance, Banking, and Finance)
Introduction to Marketing (2nd year of the DUT)
Web Marketing (Bachelor’s Degree in Management)
Resume
Deputy Director of the Valence IUT (2016–2021)
Program Director for the Professional Bachelor’s Degree in “Sales, Management, and Marketing in the Wine Industry” in 2018–2019, overseeing the transition of this program to a work-study format
Program Director for the Professional Bachelor’s Degree in “E-Commerce and Digital Marketing” (launching in September 2021)
Coordinator of the Valence IUT’s Pedagogical Days since 2016
Coordinator of the Valence IUT’s Business Days since 2015 (career panel discussions and internship speed-matching events)
DAPI (Directorate for Pedagogical Support and Innovation) liaison for the Valence IUT from 2019 to 2021, responsible for implementing tools to ensure educational continuity during the health crisis
Publications
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