BARBARA OFSTAD

HRM

European Graduate Diploma in Management, ESC Reims,
1989–1993

Master of Business Administration (MBA), International Management, Monterey Institute of International Studies, USA;
1993–1994

Doctor of Business Administration (DBA), University of Lyon Jean Moulin III,
2020–2023

Siemens AG and Subsidiaries (1996–present):    

• Manager, Siemens Professional Education (2015–present), Frankfurt (Germany)
• Director of Product Development (2009–2012), Heidelberg (Germany)
• Director of Product Management (2007–2009), Heidelberg (Germany)
• Product Manager (2004–2007), Heidelberg (FRG)
• Marketing Manager (1996–2003), Erlangen (West Germany) / Seattle (U.S.)

Uzin Georg Utz GmbH (1994–1996):

• Deputy Director General, Ulm (Germany)
   

Ofstad, B. 2024. “Transcending Boundaries in Digital Transformation: A Study of a Learning Department.” In: Tournois, N. and Very, P. (Eds.), International Management, Resilience, and Ethics, 109–128. Paris: Vuibert.

Ofstad, B., and Bartel-Radic, A. 2023. The Sustainability of a Training Center: How a Learning Organization Learns to Learn. In: Chevalier, F. and Kalika, M. (Eds.), Research on Sustainability, 125–144. Paris: Éditions EMS.

Leubner, T., Ofstad, B., and Gamböck, R. 2023. “Technological Development in the Context of Industry 4.0—Skills for the Future,” *Lernen & Lehren*, Vol. 149, 38(1), 18–26.

Hollatz, J. and Ofstad, B. 2022. “Digitalization in Vocational Education and Training: Toward the Operationalization of Knowledge and Skills.” In: Ramin P. (Ed.), *Digital Competence and Future Skills – How Companies Prepare Themselves for the Digital Future*, pp. 251–265. Munich: Hanser Verlag.

Szuppa, S., Ofstad, B., and Hees, C. 2022. “New Skills for Apprentices and Students to Master the Green Transformation at Siemens.” In: Cedefop and OECD, *Apprenticeships for Greener Economies and Societies*, pp. 63–76. Luxembourg: Publications Office of the European Union. Cedefop Reference Series 122. 

Ofstad, B. 2022. “Boundary Spanning in Digital Transformation: A Mixed-Method Single Case Study of a Vocational Education and Training Department,” 12th Annual Atlas AFMI IAE/GRM Conference, EDHEC, Nice, France, May 2022. The paper was accepted for publication. 

Ofstad, B. and Wolf, D. 2017. Preparing Refugees for Vocational Training. In: Stähler, G. and Audebert, F. (Eds.), From Refugee to Employee, 45–52, Stuttgart: Schäffer-Poeschel

Lecturer

HRM topics. University of Heilbronn. Since 2023.

German Industry Associations 

• VDMA Education Committee. Deputy Spokesperson.
• VET Committee of the Confederation of Hessian Employers' Associations (VHU). Spokesperson.
• BDA VET Committee. Member.

Trustee, Strategic Auditor
, ITWM Fraunhofer Institute for Technical and Economic Mathematics, Kaiserslautern. 2013–2024.