Yassine CHAMSI

Composition of the Jury

Abstract

Positive emotions appear to increasingly influence tourists’ behavioral choices, particularly those related to sustainable consumption. This doctoral dissertation investigates the effect of positive emotions on tourist behavior from a post-consumption perspective. More specifically, it aims to address the following research question: To what extent do the positive emotions generated by a memorable tourist experience influence tourists’ sustainable behavior? Using the qualitative methodology adopted, we identified the positive emotions that tourists experience after a memorable tourism experience, which are likely to lead to sustainable behavior. The statistical analyses conducted also enabled us to propose a causal model specifying the capacity of gratitude to promote sustainable behavior.