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Defense
2, December 2025
Using Weak Signals to Enhance Ideation for New Product Innovation: The Case of the Insurance Industry in Thailand
Jury
|
Nicolas LESCA |
Université Grenoble Alpes |
Co-advisor |
|
Irene FAN |
Bangkok University |
Co-advisor |
| Jérémy JAMMES | Institute for Research on Contemporary Southeast Asia | Chair of the jury |
|
Marie-Laurence CARON-FASAN |
Grenoble INP-Université Grenoble Alpes |
Chairman |
|
Marc BIDAN |
University of Nantes |
Review |
|
David VALLAT |
Sciences Po Lyon |
Review |
|
Vincent RIBIERE |
Bangkok University |
Committee Member |
|
Alisa KONGTHON |
King Mongkut's University of Technology Thonburi | Committee Member |
Thesis Abstract
Research Questions and Objectives The study focuses on three research questions: 1. What is the relevance of weak signals to new product ideation? 2. What is the value of using weak signals in new product development? 3. How can weak signals be used to enhance new product ideation?
Date
2, December 2025
Date Update
10h00
Location
Additional Location Information
Via video conference
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