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Soutenance
Le 2 décembre 2025
Using weak signals to enhance ideation of new product innovation : The case of the insurance industry in Thailand
Jury
|
Nicolas LESCA |
Université Grenoble Alpes |
Co-advisor |
|
Irene FAN |
Bangkok University |
Co-advisor |
|
Marie-Laurence CARON-FASAN |
Grenoble INP-Université Grenoble Alpes |
Chairman |
|
Marc BIDAN |
Nantes Université |
Examiner |
|
David VALLAT |
Sciences Po Lyon |
Examiner |
|
Vincent RIBIERE |
Bangkok University |
Commitee member |
|
Alisa KONGTHON |
King Mongkut's University of Technology Thonburi | Commitee member |
Thesis abstract
Research Questions and Objectives The study focuses on three research questions: 1. What is the relevance of weak signals to new product ideation? 2. What is the value of using weak signals in New Product Development? 3. How can weak signals be used to enhance new product ideation?
Date
Le 2 décembre 2025
Complément date
13h00
Localisation
Complément lieu
En visio
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