BARBARA OFSTAD

HRM

Diplôme d’Etudes Supérieures Européennes de Management, ESC Reims,
1989-1993

Master of Business Administration (MBA), International Management, Monterey Institute of International Studies, USA),
1993-1994

Doctor of Business Administration (DBA), Université de Lyon Jean Moulin III,
2020-2023

Siemens AG et succursales (1996-aujourd’hui):    

• Manager Siemens Professional Education (2015-aujourd’hui), Frankfurt (RFA)
• Directeur Product Development (2009-2012), Heidelberg (RFA)
• Directeur Product Management (2007-2009), Heidelberg (RFA)
• Manager produits (2004-2007), Heidelberg (RFA)
• Manager marketing (1996-2003), Erlangen (RFA) / Seattle (USA)

Uzin Georg Utz GmbH (1994-1996):

• Adointe de la DG, Ulm (RFA)
   

Ofstad, B. 2024. Le dépassement des frontières dans la transformation digitale : l’étude d’un département d’apprentissage. In : Tournois, N. and Very, P. (Eds.), Management international, résilience et éthique, 109-128. Paris : Vuibert.

Ofstad, B., and Bartel-Radic, A. 2023. La durabilité d’un centre de formation : comment une organisation d’apprentissage apprend à apprendre. In: Chevalier, F. and Kalika M. (Eds.), Recherches sur la Sustainability, 125-144. Paris: Éditions EMS.

Leubner, T., Ofstad, B. and Gamböck, R. 2023. Technologieentwicklung rund um Industrie 4.0 – Kompetenzen für die Zukunft, lernen & lehren, Heft 149, 38(1). 18-26.

Hollatz, J. and Ofstad, B. 2022. Digitalization in Vocational Education and Training: towards the Operationalization of Knowledge and Skills. In: Ramin P. (Ed.), Digital Competence and Future Skills – How companies prepare themselves for the digital future. 251-265. München: Hanser Verlag.

Szuppa, S., Ofstad, B. and Hees, C. 2022. New Skills for apprentices and students to master green transformation at Siemens. In: Cedefop and OECD. Apprenticeships for greener economies and societies. 63-76. Luxembourg: Publications Office of the European Union. Cedefop reference series 122. 

Ofstad, B. 2022. Boundary Spanning in Digital Transformation: A MixedMethod Single Case Study of a Vocational Education and Training Department, 12ème Conférence annuelle d’Atlas AFMI IAE/GRM, Edhec, Nice, France, May 2022. Paper was accepted for publication. 

Ofstad, B. and Wolf, D. 2017. Ausbildungsvorbereitung für Flüchtlinge. In: Stähler G. and Audebert, F. (Eds.), Vom Flüchtling zum Arbeitnehmer, 45-52, Stuttgart: Schäffer-Poeschel

Lecturer

HRM topics. University of Heilbronn. Since 2023.

German Industry Associations 

• VDMA Education Committee. Vice Spokesperson.
• VET Committee of the Confederation of Hessian employers’ associations (VHU). Spokesperson.
• BDA VET committee. Member.

Trustee, Strategic Auditor
ITWM Fraunhofer-Institut für Techno- und Wirtschaftsmathematik, Kaiserslautern. 2013 - 2024.